THE TONY'S BAR IN 3D
Tony's Chocolonely sells it's products worldwide.
As a result, the same product requires many different images. Each with its own respective label.
Creating each product visual using photography would be too expensive, time consuming and inconsistent.
As a result of the printing process of bottle labels, the labels would never be sharp enough for high resolution images.
When creating images for printing purposes, the downside is that you have a significantly smaller color range compared to the RGB color profile. This can result in blown out colors and loss of detail if the images are not retouched correctly.
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SOLUTION
We made a 3D version of the chocolate bar with the same look and feel of the existing photography.
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This allows us to create visuals with razor sharp labels that keep the same quality and appearance as the original photography.​
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Another major advantage is that given the nature of the 3D model, we can change the lighting and position of the bar while keeping the look and feel the same.
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Thanks to our extensive knowledge in Photoshop, we were able to maintain stunning colors while not losing any detail when printing.